About

WildKnowledge (WK) began life in 2004 as a research project (WildKey) at Oxford Brookes University. The project examined whether mobile devices fitted with GPS and interactive keys would provide a more engaging way of identifying and recording wildlife. After trialling the software with over 1000 users, huge increases in ability and motivation were achieved. As a result of the positive outcomes of the research, WK ‘span out’ from Oxford Brookes in late 2006.

WK believe that mobile / portable devices have limitless potential to deliver not just educational, but also commercial, social and individual benefits through their ability to receive and gather information at the point of need. WK simply provide the tools to facilitate the collation of this information which can be stored privately in the WK portal or shared to promote greater knowledge about a given area of interest. This information is collated via applications such as mobile decision trees (WildKey), recording forms (WildForm), maps (WildMap) and interactive diagrams (WildImage). WK do not prescribe or restrict on how these tools can be applied as we believe mobile technologies and the web, are a great ‘leveller’, enabling anyone, of any background to devise ideas on how this suite of applications can be of benefit them.

To promote the power of this technology, WK have different price models for different usage, charging a commercial rate for commercial applications, which in turn helps us to subsidise the use of the applications for educational and social use (e.g. NGO data gathering). As such, WK takes a ‘hybrid’ approach, seeking to maximise its use as a ‘leveller’ whilst also encouraging commercial use, to help facilitate wider access to these tools.

Whilst not restricting the way in which these tools are used, WK do guard against the misuse of commercial/copyrighted material which belongs to other individuals and organisations. Accordingly WK offer users the choice of creating User Generated Content (UGC) using their own assets/material or paying for access to premium assets. (In the future WK intends to reward good UGC by offering this as premium content and sharing the revenue with the creators of this content).

 Company Registration. No. 5738861

Registered office: 30 Upper High St
Thame, OX9 3EZ, United Kingdom

VAT No. 892304812